Thursday, 11 October 2012
Tuesday, 2 October 2012
Thursday, 20 September 2012
Research Strategy
I will be looking at using a wider range of different research techniques including primary and secondary research. Firstly i will be looking at using Questionnaire, the reason for this is that i can as the questions that i need the answers for to make sure that the production i make is suitable for my target audience. My questionnaire will have opened and closed questions to be able to gain my audiences opinion about how it can improve. I will also be looking carefully at the close questions and make sure that it has a wide range of options for the audience to pick from so get a clear understanding.
I will also be looking at Focus groups, the reason behind this is that i will be able to get a better response and more ideas because my focus group will be that same age of my target audience so their views and opinion will matter and will be able to expand one idea so that the production is successful.
Secondary research
I will be looking at the internet to find out information about similar film genre and how successful they have been, this will allow me to gain a good understanding on how the film should be created. I can look at Box office statistic to find out how well films have done that have a similar genre to mine.
I will be able to look at books that might have information about pervious research and look at how that is relating to my own genre and idea. This information will be more accurate compared to the internet.
I will also be looking at Focus groups, the reason behind this is that i will be able to get a better response and more ideas because my focus group will be that same age of my target audience so their views and opinion will matter and will be able to expand one idea so that the production is successful.
Secondary research
I will be looking at the internet to find out information about similar film genre and how successful they have been, this will allow me to gain a good understanding on how the film should be created. I can look at Box office statistic to find out how well films have done that have a similar genre to mine.
I will be able to look at books that might have information about pervious research and look at how that is relating to my own genre and idea. This information will be more accurate compared to the internet.
Thursday, 5 July 2012
AO2 Single Camera Techniques
Single camera techniques is basically when the production will be made using one camera and one similar angel.
Scrubs
The different techniques the clip has is that all the shots are from one spot, they will change captions but the angle will be straight.
The Big Bang Theory - the rating of this 8.6 with the popularity increasing every week. the viewers of this program are on average 10,269,000. this show viewed on E4 is a comedy program which is aimed ata specific audience. the target audience for this program is teenagers from 16 onward so they understand the jokes.
Movie Avatar- the rating of this movie is 8 and i know as the best 3D experience ever. the number amount of money it made in the box office is $749,766,139 and made the most money in 2009. The number of viewers the movie had are 202,044,600.
Avatar is the on the first place of the largest box office hits. This movie is wonderful for it gives you a very unique effect and visualization. The story is based on sci-fi theme. The director as well as the writer is the genius James Cameron. The casts of this movie include Sam Worthington, Zoe Saldana and Sigourney Weaver.
Scrubs
The different techniques the clip has is that all the shots are from one spot, they will change captions but the angle will be straight.
The Big Bang Theory - the rating of this 8.6 with the popularity increasing every week. the viewers of this program are on average 10,269,000. this show viewed on E4 is a comedy program which is aimed ata specific audience. the target audience for this program is teenagers from 16 onward so they understand the jokes.
Movie Avatar- the rating of this movie is 8 and i know as the best 3D experience ever. the number amount of money it made in the box office is $749,766,139 and made the most money in 2009. The number of viewers the movie had are 202,044,600.
| A bit about the movie |
the biggest benefit of this movie to make it such a big hit is that it is 3D is took 10years to make and the overall outcome was successful for the organisation
Thursday, 14 June 2012
AO1 Research Methods
Primary Research
Primary research is when a company or organisation carry out their own different methods to gather information on a certain product. The different methods they use are observations, questionnaires, experimentation, survey (Emails, telephone etc), focus groups.
The benefit of using observation is that the company gets 100% response feedback. Observation is when an employee will watch what’s happening and take in different areas the business operates in. They can be looking at what product customer buy, when the business is busy the most etc. This allows the business to understand what products are needed and how they can be designed.
Questionnaire is another way of collecting data which allows the business to get the information they need, they will need to think through the questions carefully to make sure they don't have too many which can put the public off. They will be including opened and closed questions to make it more constrictive. Using this information the business can make different forms of data to understand exactly what they need to do. This for me as graphs, tables, data base. its allows the business to understand their research easier and make it more efficient.
Experimentation is when the company will allow the business to give samples of their product to a small group of their target audience, and to be able to get constructive feedback on what they think about the product. this way the business can make any improvement that might be necessary. This also benefits the business because will be able to understand the best methods to get to their target audience.
Observation
This is when an employee will watch what’s happening and take in different areas the business operates in. This can be looking at what product customer buy, when the business is busy the most etc. It gives the business back 100% response rate because the employee can directly look at what’s happening and what information it needs. Businesses marketing observer will look at what the business mostly sell in terms of the Music CD, what time is the most products sold, etc. This allows the business to know what they can do new to attract more customers. The benefit of this is that the observer is an employee that works in the business and know all about that area. In a media production the observer will be looking out how the business will be looking out other ways the production can be done better. For example the employee can stay outside the cinema and see what movie is mostly being watched. With this information the business can then understand their audience and make a production they will like. the disadvantage of this is that it is time consuming and the employee might not get much results.
Secondary research
This is the research that the business will get fro0m pervious data they’ve carried out, or any data that has been carried out by someone else outside the business. Internal is data from inside the business and external is the data carried out, outside the business. media production will use both off these methods to get has much information as possible.
Internal source
Data record-this is the data the business has kept from before such as sales they made on certain products, costs the business has and how they might be able to reduce that, the business will have information on employees if they need a replacement or someone else to do a specific job. All this information allows the business to be able to see what makes one production then other, when the business sells the most product and how the business a keep attracting customers. This type of research is qualitative and quantitated this is because the business might of got information from primary research before which they collect informs of graph data and written information with more detail. However the data that has been collected will be from a set period of time. This can the first 6month or the last the business will look at that.
Media organisation will also use questionnaires that have perviously been done when other business create movies. This way the business can make sure that they are making the right film for their target audience, they can also look at how other film from the same genre did in terms of success and the amount of money they made.
Quantitative research- this is all about numbers and charts, for example how many people watch that TV program. this type of research is easily put into different forms of data and makes it easier to understand and look at the difference and compare it. Using this type of research has a benefit of be able to use this information another time and will be more valuable.
Primary research is when a company or organisation carry out their own different methods to gather information on a certain product. The different methods they use are observations, questionnaires, experimentation, survey (Emails, telephone etc), focus groups.
The benefit of using observation is that the company gets 100% response feedback. Observation is when an employee will watch what’s happening and take in different areas the business operates in. They can be looking at what product customer buy, when the business is busy the most etc. This allows the business to understand what products are needed and how they can be designed.
Questionnaire is another way of collecting data which allows the business to get the information they need, they will need to think through the questions carefully to make sure they don't have too many which can put the public off. They will be including opened and closed questions to make it more constrictive. Using this information the business can make different forms of data to understand exactly what they need to do. This for me as graphs, tables, data base. its allows the business to understand their research easier and make it more efficient.
Experimentation is when the company will allow the business to give samples of their product to a small group of their target audience, and to be able to get constructive feedback on what they think about the product. this way the business can make any improvement that might be necessary. This also benefits the business because will be able to understand the best methods to get to their target audience.
Observation
This is when an employee will watch what’s happening and take in different areas the business operates in. This can be looking at what product customer buy, when the business is busy the most etc. It gives the business back 100% response rate because the employee can directly look at what’s happening and what information it needs. Businesses marketing observer will look at what the business mostly sell in terms of the Music CD, what time is the most products sold, etc. This allows the business to know what they can do new to attract more customers. The benefit of this is that the observer is an employee that works in the business and know all about that area. In a media production the observer will be looking out how the business will be looking out other ways the production can be done better. For example the employee can stay outside the cinema and see what movie is mostly being watched. With this information the business can then understand their audience and make a production they will like. the disadvantage of this is that it is time consuming and the employee might not get much results.
Secondary research
This is the research that the business will get fro0m pervious data they’ve carried out, or any data that has been carried out by someone else outside the business. Internal is data from inside the business and external is the data carried out, outside the business. media production will use both off these methods to get has much information as possible.
Internal source
Data record-this is the data the business has kept from before such as sales they made on certain products, costs the business has and how they might be able to reduce that, the business will have information on employees if they need a replacement or someone else to do a specific job. All this information allows the business to be able to see what makes one production then other, when the business sells the most product and how the business a keep attracting customers. This type of research is qualitative and quantitated this is because the business might of got information from primary research before which they collect informs of graph data and written information with more detail. However the data that has been collected will be from a set period of time. This can the first 6month or the last the business will look at that.
Media organisation will also use questionnaires that have perviously been done when other business create movies. This way the business can make sure that they are making the right film for their target audience, they can also look at how other film from the same genre did in terms of success and the amount of money they made.
Qualitative research- this is about people views and opinion, it is hard to analysis. it allows the business to get more ideas and not the to allow the questions to narrow down. this way the business can these ideas to make new products. Normally the business will use questions like (Why do you think that?) This way the business can actually see why their customer has chosen that particular thing.
Quantitative research- this is all about numbers and charts, for example how many people watch that TV program. this type of research is easily put into different forms of data and makes it easier to understand and look at the difference and compare it. Using this type of research has a benefit of be able to use this information another time and will be more valuable.
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